With more and more platforms offering templates that promise sleek designs and user-friendly interfaces at a low price, some justifiably wonder whether investing in a custom website is worth the cost.
The truth is that a custom-designed website could initially be costly, especially in the beginning, but we will go over why this cost may be offset by later gains.
Your Brand’s Own Look
Before your customers cross the threshold of your brick-and-mortar’s door, you can bet that they have visited your website.
And you don’t want to take the risk that your website looks just like your competitor’s. While templates do have good designs, they’re designs that are used by several hundreds or thousands of other businesses, and that hardly makes your website’s style part of a greater brand image.
A custom website has the power to create synergy between materials used to market your brands on your website, social media, and in person. This provides a greater opportunity for consumers to recognize your brand. Think of the soup can, we all recognize the brand even without the name on the can.
Custom website design forces you to really explore what you need from a website, what your goals are, and what your brand is all about.
Furthermore, dialogue between your team and designers can often provide insights that come to light during the process.
Constructing your website will allow you to evaluate your content for its educational merit and relevancy. Plus, your team will have the ability to optimize your content for search engines and mobile viewing.
Custom Website Benefits
Having a website tailored to your business’s needs is indispensable, especially as needs grow and change.
One cost-saving strategy involves launching a bare bones website that informs the later stages of release with data from how your users and audience have interfaced with it. This allows your website to grow organically with your customer base.
Search engine optimization is key for any website that is looking to build its reach organically. Good SEO enables your website to turn up in web searches that don’t mention your company by name.
An SEO professional can inform your website desires with website needs, cluing you into how your content can land your website at the top of a search engine results pages.
Starting off with good SEO allows your website to begin on solid ground, rather than floundering initially.
Keep in Mind
One thing to keep in mind as you explore building a custom website is that web designers are a dime a dozen. However, most are worth exactly what you pay them.
Find the best website in your industry by ranking and content. Ask about their web designer. If they’ve had any problems, do not hire that person.
Do not take association recommendations, take real-world (and Google) recommendations.
Help with Custom Website Design
Capital Practice Consulting is a Digital Marketing Agency and Website Design firm located in Falls Church, Virginia in the greater Washington DC metro area including Maryland and Northern Virginia.
We specialize in search engine optimization (SEO), content marketing and social media management for businesses in the Mid-Atlantic.
We work with medical practices, dermatologists, plastic surgeons, medical spas, dispensaries, e-commerce websites, lawyers, accountants, financial planners, real estate and any field that needs help marketing a highly technical field.
Call us today about your website designer needs in Washington DC, Maryland and Virginia.