What Is BERT?
BERT is the newest program rolled out by Google to help with language processing.
BERT stands for Bidirectional Encoder Representations from Transformers and is able to help computers understand language more similarly to the way humans do.
What BERT Means for You
This means that your google searches and those of your potential future consumers can be better directed to your page, thanks to the genius of Google and BERT.
What Makes BERT Effective?
BERT has been especially programmed in order to understand the specific way we word things in order to find desired search results.
For examples, when searching for something the search functions in the past may not have known that words such as “to”, “of”, or “the” may play a more prominent role in our Google searches.
The nature of BERT is such that it acknowledges these nuanced words in order to better identify the intended search phrase.
How Can SEO Benefit You?
If you are a business looking to bring in a higher level of internet and foot traffic, search engine optimization is a huge part of making this possible.
With the growing attention on Google to focus searched in order to match the exact question your potential users are typing it opens up many doors to bring in new potential business to your website.
Best SEO Washington D.C.
At Capital Practice Consulting we have the top professionals in the industry who not only understand the importance of search engine optimization, but who are also attuned to the ever growing changes surrounding it such as BERT.
If you are seeking help when it comes to having your company reach more people, Capital Practice Consulting is here to help.
Visit our website today to apply for a free audit and to see our entire list of services. We can’t wait to hear from you soon.