If your office hasn’t yet mastered your internet and social media presence don’t panic!
Capital Practice Consulting is here to help you with social media tips for healthcare professionals.
Which Social Media Platform Do I Use to Grow My Business?
Facebook is by far the most popular means for your office to attract new clients.
Learn more about social media tips for healthcare professionals.
There are over 1 billion Facebook users scrolling the site every day and with most of those users between the ages of 35-60. There is huge opportunity for your office to market itself to your targeted patient profiles.
Other social media websites to establish once your Facebook account is up and running are Twitter, Instagram, Linkedin and Pinterest.
Where to Start on Social Media
First, upload a professional profile picture and company header.
Next, you will also want to include a small “About Us” section. In this section you will provide a few sentences to clearly establish what your practice specializes in. Be sure to include why you are a qualified option for potential new patients.
Read here for more social media tips for healthcare professionals.
What Do I Post on Social Media?
Post online 3-4 times per week (more if possible.) Keep your posts engaging and provide relevant content to your users.
Then, upload before and after pictures and success stories when you can. These are a great way to influence new customers to visit your office.
Relevant industry news articles and medical journals help validate your office.
Next, include holiday hour changes, website links and insurance information to answer any questions your potential patients may have.
Birthday celebrations, staff awards and social media contests are a great material. These posts show your potential new patients that you care about your staff, and that you are willing to go the distance for patient satisfaction.
Get More Social Media Tips for Healthcare Professionals
For more information on optimizing your internet and social media presence visit Capital Practice Consulting today to schedule your free audit.