Mobile apps are not just for big name brands like Target and Whole Foods. Since then, an increasing number of small and mid-size businesses are joining the mobile app trend because they realize that an operational mobile strategy needs more than just a mobile-friendly website.
These companies have decided to take it to the next level of marketing. If you still don’t understand why everyone should have their own mobile app, here are the top seven reasons why.
The average American spends more than two hours each day on a mobile device, according to this study. This means that there is a chance for them to see your app. This is good because even if we don’t’ notice it, our mind records these images.
Direct Marketing Channel
There are many functions for apps. For instance, Some provide general information, search features, user accounts, prices, news feeds, messengers, booking forms, and much more.
Perhaps the biggest benefit of a mobile app is placing all of the important information that you want to provide to your customers, like sales and promotions, right at their fingertips. Literally. Push notifications also allow you to get even closer to direct interaction and remind customers of your services and products at convenient times.
Incentive For Customers
Your business probably has some sort of loyalty program. If not, do that now. So, if you digitize it and allow customers to collect rewards through your mobile app, you will get more return customers and more people downloading your app.
Fortify Brand and Recognition
Having a mobile app for your business increases your brand awareness. This can be divided into two areas, and a combination of both will make your app truly successful.
- Recognition. Getting customers involved with your app will make them more inclined to purchase your product or service. This is called the “effective frequency” in marketing. Generally, a customer needs to hear of, or see your brand 20 times to truly notice it.
- Brand. A mobile app is like a huge, blank billboard just waiting for your advertisement. You can make it any way you want functional, stylish, or informative. So, whichever you choose, remember that what you really want to do is create an app that is well branded and aesthetically designed with features that customers will love.
It doesn’t matter what products or services you offer; your customers have to be able to contact you. Many customers prefer the convenience of communicating with a business via text.
It is still rare to see mobile apps at the small business level, so take advantage of this. You should be the first business in your area to offer a mobile app to your customers.
Show them that you are improving your business and that you want to give them the best experience possible with your company.
[Related: Social Media Marketing]
The most important reason for building a mobile is customer loyalty. There is an immense amount of advertising in the world. For this reason, Its easy for businesses to lose their impact on customers because of this.
Getting back to a genuine connection with your customers is long overdue. A mobile app is the perfect place to start. It puts you closer to your customers and helps make them loyal, long time customers.
[Related: App Development]
Have I convinced you yet? Are you ready to build a mobile app for your business? Here are your options for moving forward.
- Hire an app developing agency or get your own app development team on board with your plan.
- Use one of the great apps like AppsBuilder or Como to create your own mobile app.
Whichever way you choose, a mobile app is sure to be the future standard component of businesses. For this reason, you should make the choice today to secure the foundation for your company’s future.
Contact Capital Practice Consulting Today for Help With Mobile Apps!
Capital Practice Consulting is a Digital Marketing Agency and Website Design firm located in Falls Church, Virginia in the greater Washington DC metro area including Maryland and Northern Virginia.
We specialize in search engine optimization (SEO), content marketing and social media management for businesses in the Mid-Atlantic. We work with medical practices, dermatologists, plastic surgeons, medical spas, dispensaries, ecommerce websites, lawyers, accountants, financial planners, real estate and any field that needs help marketing a highly technical field.