Google Chrome is making and giving your clients reasons not to trust your medical websites. According to the New England Journal of Medicine, in 1966, 73 percent of Americans had great confidence in medical practices, by 2012, that number decreased to 34 percent.
A trusting relationship between provider and patient is very crucial to healthcare. Not only because patients who trust their doctors are more likely to follow treatments. But also because trust helps prevent harmful health behaviors, such as skipping certain shots.
As the doctor-patient relationship continues to grow online, it is essential that patients feel they can trust their doctor’s Medical websites. So, your patients can have trust in your medical practices. But, because of this update, your website could hurt your patients’ confidence and trust in you, and can also weaken your ability to attract new patients.
Medical Websites and What Google Chrome Has to Say.
First of all, Google Chrome has made its messaging very clear to transmit information securely. Version 68 of the Google Chrome browser has provided the most changes.
Now, Google now marks all HTTP websites as “Not Secure” in the URL. The purpose of this is to inspire confidence in users that any information shared with the site is only between them and the site. Security is critical for medical websites to appear trusted online to patients. In addition, messages sent unsecured through the website could be a problem for HIPAA.
What is HTTP?
HTTP is the base for data and information communication on the web.
These days, a typical client can submit a HTTP request message to the server, and the server responds with all the data and information.
With the creation of HTTP, there was not much thought into security. However, now, security is very crucial when it comes to passwords, and different personal information. Which is very common for most if not all sites today.
What is HTTPS?
Now, we have HTTPS. So, HTTPS adds a security layer to HTTP. It encrypts the information between the client and the server. So, when you send your personal information on a site, it is protected by HTTPS while you send it. Although, there are no guarantees on this protection.
Thus, now, The big things HTTPS helps prevent are attacks such as information tampering and eavesdropping, all that are common. This is now a key factor in SEO rankings for websites as well.