Our Washington DC-area marketing agency provides guidance to give you a cohesive, winning strategy customized to grow your business.
The first part to a winning online marketing strategy is analyzing your current visibility and finding deficiencies. The audit usually finds critical areas of improvement for both short-term and long-term gains.
We work closely with you to determine your business goals and align marketing efforts to grow your most profitable revenue streams.
Did you know that 97% of consumers use the internet before deciding which business to call yet only 58% of businesses have a website. Beyond a website, do you have accounts set up with Google and Yelp? Customers should be able to easily find you on Google, Bing, or Yahoo.
The long-term strategy to bring new customers into your business is to improve your organic search ranking because less than 10% of consumers will click past the first-page results on Google. In addition, your online reputation should match your expertise. This involves improving your Yelp, Google and Facebook ratings.
Finally, there should be a call to action for customers to visit. New content, back-end coding, and links from other reputable websites are important to improve and maintain first-page rankings. We are a local search engine optimization team located in the Washington DC area and understand the local market.
Engaging customers online will improve your ability to attract new customers and encourage repeat business from current customers. We help you navigate opportunities to increase your visibility locally online and in print.
In addition, we help you maintain your branding and image through the various social media channels.
We work with your new or existing website to create the content and code to improve your online visibility.
Having a frequently updated blog adds content to your website that is picked up by customers and search engines.
We highlight your offerings under a cohesive marketing brand vision for your business