Understanding how to market telemedicine services for your practice is vital for your overall company success.
With over half of the hospitals in the U.S. offering telemedicine services, it is important that you effectively market your business so that it is attractive to potential users.
Why Do Patients Choose Telemedicine?
The first step towards positioning your telemedicine services as valuable, is to understand the reasons why patients are opting for virtual office visits.
Telemedicine is popular for being a quick and easy way for patients to seek medical help fast, conveniently and effectively.
Know Your Clientele
When identifying best marketing strategies, you want to understand the needs of your patient population.
We recommend you begin to build an analysis report to understand why a patient in your area might opt for telemedicine.
Common questions to analyze include
- How often do patients reschedule or cancel doctor appointments?
- What days and times are most popular for appointments?
- Which patients are commonly “walk-in” or “urgent care”? (busy parents, college kids, etc.)
Promote Your Services
Your services should be easily accessible to the public.
Always remember to promote your company information on your website, phone application, and include a call to action for patients to have a contact button at their fingertips.
For those who also have a stand-alone practice, it can be very beneficial to put up flyers, send emails or to encourage your front desk to mention your telemarketing services in order to get the word out.
Content Marketing Is Key
When a potential patient searches a phrase such as “should I see a doctor?” you want to be sure that your company is at the top of the answer queue.
By incorporating content marketing to lead patients to your service, you are providing both an answer to their query and a specific business to contact in that moment for their medical needs.
How to Market Telemedicine Services
If you are looking for more information on marketing strategies for your telemedicine business, the professionals at Capital Practice Consulting are here to help.
Our team of marketing professionals have extensive experience in creating individualized marketing plans to help your business thrive.
Call us today to schedule your free audit, (571) 306-3446.