With close to 90% of female consumers turning to social media for purchasing advice, companies are looking seriously to influencers to reach consumers where they are. They wield tremendous power in every industry. We trust them to know the best products for every aspect of our lives—from food to athletic wear, from cars to hotels, from stock websites to products that help us at work. Here we lay the groundwork for how to become an influencer in your industry.
Become an Influencer
By necessity, an influencer has a significant social media following. On several platforms. More importantly, a potential influencer has clearly defined goals and is willing to put in significant time and effort. Typically, becoming an influencer requires a time investment of two-to-three years.
1. Be Present Everywhere.
This sounds impossible, but it isn’t. Your needs to be to create exposure in as many places as you can. Write guest blogs, do interviews, join in on podcasts, etc., just make sure you are seen where your audience is.
Often called the mere-exposure effect, psychologists point out the more people see you, the more they consider you a brand.
2. Do Interviews
Whether you’re on TV, podcasts, or in other blogs, interviews can greatly increase your exposure and label you as an expert in your industry.
Use a collaborative platform like MyBlogU to get featured on some blogs. Also consider searching Google for your industry. Find bloggers and ask them to interview you on their blogs. You’ll want to send them examples of your work, so they will know why you’d be good for their blog.
3. Use Social Profiles to Your Benefit
Make sure your social media accounts represent what you stand for. Increase your reach by joining Facebook groups that are an authority in your industry. By helping as many people as you can, you can increase your visibility. Avoid being boastful, and remember that your goal is to build trust.
Books recommended by the experts in your field give you access to years of knowledge and experience on the cheap. Part of becoming a trusted expert in your industry is doing the hard work to gain insight. While you can seek out a mentor, or pay for this kind of instruction, much gain be gained by simply reading books considered authoritative in your industry.
Because they are so cheap, books have huge potential ROI.
5. Attend Industry Events
Where are the masterminds behind your industry gathering? Go to those seminars, summits, luncheons. You’re going to gain some insight. Moreover, those places are an incredible place to network. Beyond that, you can make personal connections with your audience.
6. Engage with Your Audience
People love to feel special. Engaging in dialogue with your audience, responding to comments or inquiries personally will increase your presence and create trust. Your goal should be to foster trust between yourself and your audience—you cannot be an influencer without trust.
If you’re commenting on a public forum, remember that others will look to this original poster’s question to answer their own. Sincerely try to address their needs or concerns. Personally, replying to messages is also important to build trust.
7. Cultivate Relationships with Your Email List
Your email list recipients are interested in you and what you do. Build upon this by treating them well. This means not being too pushy. Give them access to important content, and don’t overload them with fluff.
Takeaways on How to Become an Influencer
Remember, once you have become an influencer your audience does the marketing for you. They bring more people to your content. When you’re trying to become an influencer, it’s these people you need to seek out. Meet their needs, and they will find people who need to know about you.
If you’d like an in depth look at how you can increase your influencer potential, contact Capital Practice Consulting today. We specialize in search engine optimization (SEO), content marketing and social media management for businesses in the Mid-Atlantic.
We work with medical practices, dermatologists, plastic surgeons, medical spas, dispensaries, ecommerce websites, lawyers, accountants, financial planners, real estate and any field that needs help marketing a highly technical field.