Healthcare blogging is a powerful and effective tool for building trust with your existing and potential future patients.
In fact, most people read five to ten blogs each day as a way to answer their questions and to locate resources that can help.
What is Healthcare Blogging?
A healthcare blog is a tab on your company’s website where you post daily, weekly or monthly blog posts on topics relevant to your business.
The goal of any blog is to anticipate a question that your patients might have such as “Is my condition covered by my insurance” or “Should I call my doctor if I am experiencing these symptoms.”
Through a thoughtfully worded post, you can not only answer the question that your patients are curious about, but you also will direct them straight to your website and contact information.
Rank Higher with Healthcare Blogging
Every time you post a new blog, Google places a higher value on your website which can move your link higher up in the search engine pages to reach a broader audience of potential new clients.
Build Trust with Your Patients
Did you know that 60% of consumers feel positive about a brand or company after reading their blog?
In fact, 70% of internet searchers say that they are able to learn more about a company through their blog than through advertisements.
Healthcare Blogging Professionals
At Capital Practice Consulting, we offer professional healthcare blogging services so that you don’t have to stress about coming up with blog content on your own.
Our team of marketing professionals will evaluate your current online presence to create a strategy for blog post topics and content that will be optimized to rank high in the search engines to reach more patients.
If you are interested in learning more about our healthcare blogging services, visit our website today or call us at (571)306-3446.