When Facebook acquired Instagram in 2012, the billion-dollar transaction made big news, and many were worried that Facebook may snuff out its image driven competitor. Those fears, however, turned out to be mostly unfounded. Still companies seeking to carve out a successful marketing...
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The latest forecast from eMarketer has some surprising news. According to the forecast, online YouTube and video ads spending will reach over 27 billion dollars for 2018, which is a quarter of all digital advertising in the United States. [Related: SEO Tips] Social Media Ads Revenue These video...
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Does it pay to deviate from long term SEO strategy for the holidays? You bet it does. While the general consensus is that SEO is part of the long game in marketing, Seasonal SEO to capitalize on trends can impact interest and engagement. Starting this...
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Traditional marketing often requires sacrificing the targeting of one group of customers for another. It doesn’t make sense to have separate billboards that focus on retirees, young professionals, college students, or those in the market to start a new business. Digital marketing, on the other...
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Thinking about hiring a digital marketing agency? Hiring a digital marketing agency can help your company attain a variety of goals you may have. It can also reach sales targets. Choosing the right digital marketing agency can be a daunting task. However, here are the...
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The easiest way to squander your marketing budget is to not have a clear purpose in mind. Many businesses consider advertising with social media marketing, but don't know how to run campaigns to effectively drive business. Consider what actionable and specific objective you intend to...
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Do you need help on the SEO for your law firm website? Here are seven tips on SEO to help with your website and getting more clients!...
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With its wide reach, social media allows medical practices the opportunity to engage with patients. Done right, it can dramatically increase your business. However, the ease of posting content and interaction with patients can lead to accidental violations of HIPAA (Health Insurance Portability and Accountability...
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Two years ago, the three of us came to a realization that so many businesses needed help with their digital marketing. We created a tech company that gets personal. We work with clients in-person with a connected-to-your-business account management while using the strategy of a national-ranked...
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A successful event starts with a well-trained staff, advanced marketing and very clear goals. Are you educating? Are you selling? Based on the nature of the event, make clear goals. For example, we want to book people for appointments or sell packages. Typically there needs...
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