Traditional marketing often requires sacrificing the targeting of one group of customers for another. It doesn’t make sense to have separate billboards that focus on retirees, young professionals, college students, or those in the market to start a new business. Digital marketing, on the other...
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There’s no question that creating and running a new business is a frenetic and sometimes overwhelming experience. Often, we are left wondering how to best realize the potential of an idea while managing a myriad of other demands. Here are some business practices to help...
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Becoming an independent aesthetic practitioner is an appealing job. There are many benefits to starting an aesthetics practice like independence, creative liberty, a large variety of cases, and one on one patient care. If you want to open your own aesthetics practice, but don’t know...
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Having a strong medical website is crucial into converting these prospective consumers into patients. A great website has great Quality and Content. They help bring in new patients because the website your practice has convinces people to stop searching elsewhere. Here are five steps into creating...
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Two years ago, the three of us came to a realization that so many businesses needed help with their digital marketing. We created a tech company that gets personal. We work with clients in-person with a connected-to-your-business account management while using the strategy of a national-ranked...
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How To Guide for Getting Started with Social Media When you are starting a company or looking to grow your company, you may not have the funds to hire a part-time marketing person or consultant. Let's distinguish this from someone running a $1 million plus business....
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Running a successful business hinges on having relationships with not only your customers, but also a network of referrals. Believe it or not Google also cares about your referral network. The more "expert" or high-valued websites that link back, called "backlinks," to your website, the...
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One of the least divisive topics among doctors is online reviews. Most hate Yelp, Google, and others because most often people will write negative reviews. All agree that online reputation management is a difficult task. If you can mostly avoid negative reviews and encourage positive reviews,...
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