There are the shocking statistics: Every year, Black Friday events pose more of a risk than do shark attacks. It is more popular than any amusement parks or movie theaters! But then there are statistics that make business owners perk up, ones that you need...
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An astounding 174 million people shopped between Black Friday and Cyber Monday last year, according to the National Retail Federation. As a result, preparing your business now for the hustle and bustle can help you avoid issues and end the year with some huge gains....
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Taking advantage of the desires of some to avoid the hectic hustle and bustle of holiday shopping, Cyber Monday has grown to a massive shopping day, boasting more than $6.5 billion in sales. S0, don’t be intimidated into thinking that a small business cannot compete...
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Almost everyone has used Siri, Alexa, or Google Assistant to do a voice search. If not, they likely will soon. It is predicted that by 2020 30% of all searches will be voice initiated. With this in mind, it is important for Voice Search SEO’s...
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With this new era of digital economy, marketers are now playing much bigger and more crucial roles. Whether it is company initiatives, product management, or customer engagement, marketing needs to be involved from the start. [Characteristics of an Effective Marketing Agency] Basics for Startup Marketing At the center,...
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The latest forecast from eMarketer has some surprising news. According to the forecast, online YouTube and video ads spending will reach over 27 billion dollars for 2018, which is a quarter of all digital advertising in the United States. [Related: SEO Tips] Social Media Ads Revenue These video...
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Google announced this year that it will be changing the way it indexes websites. Google will be using Mobile-First Indexing. What does this mean for your website ranking? Google Mobile-First Indexing Vs. Ranking First, let’s make one thing clear. Indexing and ranking are two different things. However,...
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Don’t allow legal murkiness to harsh your mellow when it comes to advertising in the cannabis industry. Although it’s true that differing federal, state, and local laws have tempered the digital advertising pool, there are some clever tactics to make digital marketing successful in the...
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Does it pay to deviate from long term SEO strategy for the holidays? You bet it does. While the general consensus is that SEO is part of the long game in marketing, Seasonal SEO to capitalize on trends can impact interest and engagement. Starting this...
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Traditional marketing often requires sacrificing the targeting of one group of customers for another. It doesn’t make sense to have separate billboards that focus on retirees, young professionals, college students, or those in the market to start a new business. Digital marketing, on the other...
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